https://www.anewkriti.com/home daily 1.0 2025-11-23 https://images.squarespace-cdn.com/content/v1/5c7167ed65a7070e5ab9bd34/1585008889625-RGO9TLL3W65IUK2LVK7K/Screen+Shot+2020-03-23+at+7.31.19+PM.png Portfolio Characteristics of In-Store Participants https://images.squarespace-cdn.com/content/v1/5c7167ed65a7070e5ab9bd34/1585008743707-696P5O4IRH2GQGX4QVJH/Screen%2BShot%2B2020-03-23%2Bat%2B7.31.15%2BPM.jpg Portfolio Characteristics of Online Participants https://images.squarespace-cdn.com/content/v1/5c7167ed65a7070e5ab9bd34/1584570027056-RM4FBFWMD15EIVBGTYJH/image-asset.jpeg Portfolio Observing an in-store shopper at At Home shopping for furniture https://images.squarespace-cdn.com/content/v1/5c7167ed65a7070e5ab9bd34/1552881586635-ZL6Q3BZIZAPCJHJJ92RW/Interviews%2BResearch-2.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5c7167ed65a7070e5ab9bd34/1584570869944-CTKOWVGDJ3WLOBC3JONY/Screen+Shot+2020-03-18+at+6.29.43+PM.png Portfolio 2. How do shoppers decide what will look good in their homes? https://images.squarespace-cdn.com/content/v1/5c7167ed65a7070e5ab9bd34/1584568986093-PGM7FDLBVOK09WFZ90GO/Screen%2BShot%2B2018-12-01%2Bat%2B4.42.00%2BPM.jpg Portfolio Observing an online shopper browsing the Joss&Main website https://images.squarespace-cdn.com/content/v1/5c7167ed65a7070e5ab9bd34/1552884816612-PWDQ4KNTZISQWTNJLHES/Screen%2BShot%2B2019-03-18%2Bat%2B12.51.58%2BAM.jpg Portfolio A snapshot of the Affinity Mapping https://images.squarespace-cdn.com/content/v1/5c7167ed65a7070e5ab9bd34/1584570683126-PSC1FX3LTF9HQJ39UJ4I/Screen+Shot+2020-03-18+at+6.29.30+PM.png Portfolio 1. How do shoppers use technology to increase confidence when making purchases online and in-stores? https://images.squarespace-cdn.com/content/v1/5c7167ed65a7070e5ab9bd34/1585011963297-P56ZDI43CQKK0Z3L3977/Picture1.jpg Portfolio Observing an in-store shopper at Kohl’s as she compares prices online on her phone https://images.squarespace-cdn.com/content/v1/5c7167ed65a7070e5ab9bd34/1584571003648-XLRQJYYFBI5X121B12TV/Screen%2BShot%2B2020-03-18%2Bat%2B6.29.54%2BPM.jpg Portfolio 3. What do shoppers feel they need to buy in stores rather than online? https://images.squarespace-cdn.com/content/v1/5c7167ed65a7070e5ab9bd34/1553480345851-Y7W256LSJH0BTZJ82PT2/Screen%2BShot%2B2019-03-24%2Bat%2B10.17.39%2BPM.jpg Portfolio Click this image to try the Adobe XD Prototype https://images.squarespace-cdn.com/content/v1/5c7167ed65a7070e5ab9bd34/1553474873723-COPZ3C4FTK4JVM6V050H/image-asset.png Portfolio https://images.squarespace-cdn.com/content/v1/5c7167ed65a7070e5ab9bd34/1553474758731-P20LWBLTUMUUD4L3BW0Z/Interviews+Research-5.png Portfolio https://images.squarespace-cdn.com/content/v1/5c7167ed65a7070e5ab9bd34/1553502543953-P3NA8QWBKP2H056FKX4D/Screen%2BShot%2B2019-03-25%2Bat%2B4.26.34%2BAM.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5c7167ed65a7070e5ab9bd34/1584574467499-QY245D8MV2JWY3J8GW8K/Interviews%252BResearch.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5c7167ed65a7070e5ab9bd34/1585077132069-DL16VTOZ8B00JM8KF798/Picture1e.png Portfolio https://images.squarespace-cdn.com/content/v1/5c7167ed65a7070e5ab9bd34/1553502604096-VVBQJXLT8RUGTZYW8JS6/Screen%2BShot%2B2019-03-25%2Bat%2B4.26.42%2BAM.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5c7167ed65a7070e5ab9bd34/1585077177910-IOBCMGX1MS5R107OJ70F/Picture1c.png Portfolio https://images.squarespace-cdn.com/content/v1/5c7167ed65a7070e5ab9bd34/1585077430000-O0Z92XF9Y4JB228HGCGS/Picture1bpng.png Portfolio https://images.squarespace-cdn.com/content/v1/5c7167ed65a7070e5ab9bd34/1553499911752-ET50MK2NX1PX0N0D6VG7/Screen%2BShot%2B2019-03-25%2Bat%2B3.43.47%2BAM.jpg Portfolio Smart Catalyst logo designed by me https://images.squarespace-cdn.com/content/v1/5c7167ed65a7070e5ab9bd34/1553502740195-CD1ZXXX985MPHLUJULFE/Screen%2BShot%2B2019-03-25%2Bat%2B4.26.57%2BAM.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5c7167ed65a7070e5ab9bd34/1553502681392-0E1U58YST2TCRL518EDU/Screen%2BShot%2B2019-03-25%2Bat%2B4.26.50%2BAM.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5c7167ed65a7070e5ab9bd34/1553502825556-S7SXDG7NOJAZBQAZN0JF/Screen%2BShot%2B2019-03-25%2Bat%2B4.27.05%2BAM.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5c7167ed65a7070e5ab9bd34/1552915851685-R0MZIW9PH7V37UKQLMHW/Screen%2BShot%2B2019-03-16%2Bat%2B12.07.11%2BPM.jpg Portfolio Lean UX Canvas https://images.squarespace-cdn.com/content/v1/5c7167ed65a7070e5ab9bd34/1585169049114-03FUIQJ78IM8B4VEHH3W/Screen+Shot+2020-03-25+at+4.42.39+PM.png Portfolio A major usability issue with recommendations https://images.squarespace-cdn.com/content/v1/5c7167ed65a7070e5ab9bd34/1594499265041-OF0QCTKCH9LMB0QKY4RS/Screen+Shot+2020-07-11+at+4.22.21+PM.png Portfolio The actual scores have been hidden https://images.squarespace-cdn.com/content/v1/5c7167ed65a7070e5ab9bd34/1585163644058-RA9VDY43UT1KT4Q65MLC/Screen%252BShot%252B2020-03-25%252Bat%252B3.11.21%252BPM.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5c7167ed65a7070e5ab9bd34/1585169382232-26X8MHRGMXYQSLQAW5HI/Screen%2BShot%2B2020-03-25%2Bat%2B4.45.12%2BPM.jpg Portfolio A positive finding https://images.squarespace-cdn.com/content/v1/5c7167ed65a7070e5ab9bd34/1585168798832-CKAGEJ82FKYSYUZDGTE5/Screen%2BShot%2B2020-03-25%2Bat%2B4.39.00%2BPM.jpg Portfolio A graph depicting task completion time https://images.squarespace-cdn.com/content/v1/5c7167ed65a7070e5ab9bd34/1585162327171-JUEJL9H0PFBH3L6PH2BY/ETQ.png Portfolio https://images.squarespace-cdn.com/content/v1/5c7167ed65a7070e5ab9bd34/1585167159792-TO253SO43LDD6RQGK6JA/Screen%2BShot%2B2020-03-25%2Bat%2B4.11.34%2BPM.jpg Portfolio Zoomed in version of the analysis spreadsheet https://images.squarespace-cdn.com/content/v1/5c7167ed65a7070e5ab9bd34/1585165907977-NL3YGLKAU9K48YD274Q0/Intratek-Excel-File.png Portfolio A snapshot of the analysis spreadsheet https://images.squarespace-cdn.com/content/v1/5c7167ed65a7070e5ab9bd34/1585167974215-4RXCDE8NSLS5D2EAV8YS/Screen%2BShot%2B2020-03-25%2Bat%2B4.20.51%2BPM.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5c7167ed65a7070e5ab9bd34/1585089077330-D2I3ZS1SNFS151L8UAO9/Restaurant+Interviews+Patron+Interviews+Contextual+Inquiry.png Portfolio https://images.squarespace-cdn.com/content/v1/5c7167ed65a7070e5ab9bd34/1585093131150-E0CZ79CJYUG2JJKS91Q4/Screen%2BShot%2B2020-03-24%2Bat%2B7.34.37%2BPM.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5c7167ed65a7070e5ab9bd34/1654693450140-9SA0BSO12ZDXLQOB8QEA/Screen+Shot+2022-06-08+at+9.03.12+AM.png Portfolio After (Redesigned Toast Kiosk) https://images.squarespace-cdn.com/content/v1/5c7167ed65a7070e5ab9bd34/1585092255721-GOJS44XZTLCLBCF2SSBI/Screen%2BShot%2B2020-03-24%2Bat%2B7.21.52%2BPM.jpg Portfolio Anuj - Secondary Persona (Click to enlarge image) https://images.squarespace-cdn.com/content/v1/5c7167ed65a7070e5ab9bd34/1585091621706-F2CQUZCW3OEO8IA55OLS/Screen%2BShot%2B2020-03-24%2Bat%2B7.11.59%2BPM.jpg Portfolio SWOT Analysis of Toast https://images.squarespace-cdn.com/content/v1/5c7167ed65a7070e5ab9bd34/1585094840284-FC7BH2MBYXJM0E6IPAZN/image-asset.jpeg Portfolio https://images.squarespace-cdn.com/content/v1/5c7167ed65a7070e5ab9bd34/1585092196835-6DZIPPZ18X3V36I06PA3/Screen%2BShot%2B2020-03-24%2Bat%2B7.19.48%2BPM.jpg Portfolio Kim - Primary Persona (Click to enlarge image) https://images.squarespace-cdn.com/content/v1/5c7167ed65a7070e5ab9bd34/1585090008437-2K7989JN1KA9NDHOBRAF/Toast.png Portfolio Click on the image to see the prototype on Figma https://images.squarespace-cdn.com/content/v1/5c7167ed65a7070e5ab9bd34/1585094588607-TJD0UBOGYIQWEXZ6QC8X/Screen%2BShot%2B2020-03-24%2Bat%2B8.01.14%2BPM.jpg Portfolio Before (Original Toast Kiosk) https://images.squarespace-cdn.com/content/v1/5c7167ed65a7070e5ab9bd34/1585269504109-S2L8E7SA2GG5RSCGDC34/Screen%2BShot%2B2020-03-25%2Bat%2B6.54.04%2BPM.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5c7167ed65a7070e5ab9bd34/1585174289022-G96BBSM919Y6IDZTK27Y/image-asset.png Portfolio https://images.squarespace-cdn.com/content/v1/5c7167ed65a7070e5ab9bd34/1585175699939-M5LZI2THGWP334Z6TXJQ/Screen%25252BShot%25252B2020-03-25%25252Bat%25252B6.28.38%25252BPM.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5c7167ed65a7070e5ab9bd34/1585176952821-2LVNZ1H6YSIOTIOFO36S/Screen%2BShot%2B2020-03-25%2Bat%2B6.52.07%2BPM.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5c7167ed65a7070e5ab9bd34/1585177640492-40M97689IPZJIY1ST7LQ/Screen%2BShot%2B2020-03-25%2Bat%2B6.54.28%2BPM.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5c7167ed65a7070e5ab9bd34/1585269209076-IMMHFAASDYAJROA1WOYB/Citymapper.png Portfolio https://images.squarespace-cdn.com/content/v1/5c7167ed65a7070e5ab9bd34/1585175600580-943H0OP67HDPWMTE3BPY/image-asset.jpeg Portfolio https://images.squarespace-cdn.com/content/v1/5c7167ed65a7070e5ab9bd34/1585176350759-LVGKQ0Y2F72F0WTG82DF/Screen%2BShot%2B2020-03-25%2Bat%2B6.44.28%2BPM.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5c7167ed65a7070e5ab9bd34/1585269586911-7ETCEE9UQIYKNCSZ3HYS/Screen%252BShot%252B2020-03-25%252Bat%252B6.53.52%252BPM.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5c7167ed65a7070e5ab9bd34/1654629679730-698UDDN54OET4RXUFWT7/unsplash-image--gkndM1GvSA.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5c7167ed65a7070e5ab9bd34/1654630142434-9LE7ODFR4S9K9G0USH6K/unsplash-image-OyCl7Y4y0Bk.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5c7167ed65a7070e5ab9bd34/1654689975430-D0PG79M39UK3GJ1SVSLV/unsplash-image-hWwP4LTGEQA.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5c7167ed65a7070e5ab9bd34/1654690243582-2KJ8L08Z0ROH6DJPQW90/unsplash-image-iLO4ivyPAHo.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5c7167ed65a7070e5ab9bd34/1654690377624-A4Q5VGPEGO256MQTIVNP/unsplash-image-FHnnjk1Yj7Y.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5c7167ed65a7070e5ab9bd34/1654690720284-T06U3TUMFI4IDG3DOTRH/unsplash-image-h9eOO7W5m2s.jpg Portfolio https://www.anewkriti.com/portfolio daily 0.75 2022-06-10 https://www.anewkriti.com/blog daily 0.75 2020-04-13 https://www.anewkriti.com/blog/2020/4/13/ockhams-razor-a-brief-study monthly 0.5 2020-04-13 https://images.squarespace-cdn.com/content/v1/5c7167ed65a7070e5ab9bd34/1586820966363-IBRGDWF01KHS7K6B7LON/image-asset.png Blog - 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Prior Knowledge: Highly Organized, Intricately Interconnected, Constantly Evolving https://images.squarespace-cdn.com/content/v1/5c7167ed65a7070e5ab9bd34/1585022067645-LBTPZN15QE6IJZROWU5C/Picture27.png Blog - Prior Knowledge: Highly Organized, Intricately Interconnected, Constantly Evolving https://images.squarespace-cdn.com/content/v1/5c7167ed65a7070e5ab9bd34/1585022010690-KUQOZ49OTFI03LCYKCZT/Picture25.png Blog - Prior Knowledge: Highly Organized, Intricately Interconnected, Constantly Evolving https://images.squarespace-cdn.com/content/v1/5c7167ed65a7070e5ab9bd34/1585022055750-M3OQBIY6RB0AY4BG2DQ2/Picture26.png Blog - Prior Knowledge: Highly Organized, Intricately Interconnected, Constantly Evolving https://images.squarespace-cdn.com/content/v1/5c7167ed65a7070e5ab9bd34/1585021995770-YA48DJOE654YP84H6Z2S/Picture24.png Blog - Prior Knowledge: Highly Organized, Intricately Interconnected, Constantly Evolving https://images.squarespace-cdn.com/content/v1/5c7167ed65a7070e5ab9bd34/1585022144903-29JARX2P94CIL9FGU5TD/Picture29.png Blog - Prior Knowledge: Highly Organized, Intricately Interconnected, Constantly Evolving https://www.anewkriti.com/blog/2020/3/24/addictive-design-of-social-media-mobile-apps-reasons-implications-and-the-way-ahead monthly 0.5 2020-04-13 https://images.squarespace-cdn.com/content/v1/5c7167ed65a7070e5ab9bd34/1585026971205-LYHTEP4ONIRIZB1SA3GD/Picture111.png Blog - Addictive Design of Social Media Mobile Apps: Reasons, Implications, and the Way Ahead https://www.anewkriti.com/blog/2020/3/23/preattentive-processing-and-early-stage-perceptual-organization monthly 0.5 2020-03-24 https://images.squarespace-cdn.com/content/v1/5c7167ed65a7070e5ab9bd34/1585021419722-SG88AJBVBTCHBU8T7HQP/Picture16.png Blog - Preattentive Processing and Early-Stage Perceptual Organization https://images.squarespace-cdn.com/content/v1/5c7167ed65a7070e5ab9bd34/1585021489901-F1HNF1X7FXMHVX6SJZ8V/image-asset.png Blog - Preattentive Processing and Early-Stage Perceptual Organization https://images.squarespace-cdn.com/content/v1/5c7167ed65a7070e5ab9bd34/1585021073542-35XOBFEZVJFKDOBOFXQF/Screen%2BShot%2B2020-03-23%2Bat%2B11.06.57%2BPM.jpg Blog - Preattentive Processing and Early-Stage Perceptual Organization https://images.squarespace-cdn.com/content/v1/5c7167ed65a7070e5ab9bd34/1585021383896-K4Y5G3NNRX9NTX4WPP96/Picture15.png Blog - Preattentive Processing and Early-Stage Perceptual Organization https://images.squarespace-cdn.com/content/v1/5c7167ed65a7070e5ab9bd34/1585021458269-8CGSWZ2RZUESGYW0KT6C/Picture17.png Blog - Preattentive Processing and Early-Stage Perceptual Organization https://images.squarespace-cdn.com/content/v1/5c7167ed65a7070e5ab9bd34/1585021193645-KV4BRD4I5110HFQADH56/Screen%252BShot%252B2020-03-23%252Bat%252B11.11.39%252BPM.jpg Blog - Preattentive Processing and Early-Stage Perceptual Organization https://images.squarespace-cdn.com/content/v1/5c7167ed65a7070e5ab9bd34/1585021256374-DO1AX3AGJX3MSCJN4MEU/Picture12.png Blog - Preattentive Processing and Early-Stage Perceptual Organization https://images.squarespace-cdn.com/content/v1/5c7167ed65a7070e5ab9bd34/1585021314230-DW17R5UFNLBQQOB59CSM/Picture13.png Blog - 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Metacognition and Psychology of Search https://www.anewkriti.com/contact daily 0.75 2025-11-23 https://images.squarespace-cdn.com/content/v1/5c7167ed65a7070e5ab9bd34/941c3104-f226-418d-aacf-8cc697bfea76/8AED6D2D-5CF4-4886-8D07-6807F45AE9D7.jpg Contact https://www.anewkriti.com/about daily 0.75 2025-11-23 https://images.squarespace-cdn.com/content/v1/5c7167ed65a7070e5ab9bd34/88e3f94e-d87f-4011-8f7c-cfda9343ab76/IMG_0591.jpg About - About Me Live from the stage/my workspace https://www.anewkriti.com/about-2 daily 0.75 2020-03-15 https://images.squarespace-cdn.com/content/v1/5c7167ed65a7070e5ab9bd34/1584237424815-2WXFH7BKV8DRHIRINOB5/20190425_150053.jpg About - Hi! I am Anu! I’m a UX Researcher and Designer and a student of Human Factors in Information Design at Bentley University with a background in English Literature, publishing, content strategy, information technology, and B2B digital marketing. People and human stories inspire me, and I believe good design should always be backed by solid research. After all, as my favorite poet T.S. Eliot said, “To do the useful thing, to say the courageous thing, to contemplate the beautiful thing: that is enough for one man's life.” Outside of work, you can find me exploring different cultures and cuisines, capturing day-to-day human life, reading books, listening to all kinds of music from Engelbert Humperdinck to Begum Akhtar, sketching, painting, and writing prose and poetry in different languages. https://www.anewkriti.com/resume daily 0.75 2025-11-28 https://images.squarespace-cdn.com/content/v1/5c7167ed65a7070e5ab9bd34/9c0034df-6394-4b33-b45e-64e9fa1a2c68/Screen+Shot+2025-11-27+at+8.58.14+PM.png Resume - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c7167ed65a7070e5ab9bd34/d7f5cce6-5f77-4f82-bebf-f8bc502d8c3a/Screen+Shot+2025-11-23+at+1.42.23+AM.png Resume - Make it stand out Whatever it is, the way you tell your story online can make all the difference.