Hi, I’m Anu. I’m a Staff Content Designer and published author with 15+ years of writing experience and a background spanning content design, UX, and research. I currently design global identity and compliance experiences at PayPal. Before moving back to India in 2026, I spent nine years living, studying, and working in the US, including over three years at Amazon Ads in New York. I bring together research, systems thinking, content strategy, and a love for language to simplify complex products and create experiences that are clear, intuitive, accessible, and human.
